The Philippine Franchise Association (PFA) is a non-stock, non-profit organization which was formed in February 1995 to organize the growing number of franchise industry players, both homegrown and foreign. The creation of PFA can be traced back to the success of the 1993 and 1994 Franchise Conferences and Expos pioneered by the Philippine Retailers Association with the support of the Private Investment and Trade Opportunities – Philippines.

PFA is the pioneer franchise organization in the Philippines and though relatively young, has accomplished several milestones...
 

The 2007 Franchise Excellence Awards
"Franchising Excellence.  For the country. For the world."



Top Franchise Companies Honored. DTI Secretary Peter Favila (center) led in honoring the country’s top Filipino franchise companies as the Philippine Franchise Association (PFA) held the Franchise Excellence Awards (FEA) 2007 February 28, at the Crowne Plaza.  Photo shows Sec. Favila with PFA officers led by Mr. Samie Lim, PFA Chairman Emeritus (front row, 4th from left) Ms. Bing Limjoco, PFA Chairman (front row, 6^th from left) Mr. Robert Trota, PFA President (3^rd row, 6^th from left) with the winners of FEA 2007.L to R (1st row) – Red Ribbon, Outstanding Filipino Franchise of the Year, represented by Mr. Froilan Manotok, Business & Franchise Dev’t Head and Ms. Gina Navarette, President; Seaoil Philippines Inc., Outstanding Filipino Franchise Hall of Fame, represented by Mr. Francis Yu, Chairman and Mr. Francis Glenn Yu, President & CEO (3rd row, 1^st from left); Reyes Hair International Corp., Outstanding Filipino Franchise Hall of Fame, represented by Mr. Les Reyes, Chairman & CEO (Reyes Hair International Corp.) and Ms. Dina Marie Reyes, President & COO and Ms. Anna Marie Punzalan, Franchisee of the Year (Mr. Quickie).(2nd row) – Shakey’s Pizza, Outstanding Filipino Franchise of the Year, represented by Mr. Vicente Gregorio, General Manager and Ms. Annie Manzano, Franchise & Business Dev. Director; Folded & Hung, Franchise Marketing Campaign of the Year, represented by Dr. Ronald Pineda, President & CEO; Mr. Vincent Querol, Franchisee of the Year (7-Eleven) and Dr. Ed Escalona, Franchisee of the Year (Julie’s Franchising Corp.) with his wife Amparo.(3rd row) – Philippine Seven Corp., International Master Franchise Hall of Fame, represented by Mr. Victor Paterno, President and Mr. Francis Medina, Business Dev. Div. Mgr and Julie’s Franchise Corp., Franchise Marketing Campaign of the Year, represented by Dr. Rico Gandiongco, Corp. & Shared Services Director and Mr. Virgilio Espeleta, President & COO.Also in the photo are Mr. Manuel Siggaoat, PFA Vice Chairman (2^nd row, 3^rd from left); Atty. Ferdinand Negre, FEA 2007 Organizing Committee Chair (3^rd row, 4^th from left); Atty. Miguel Varela, Employees’ Confederation of the Philippines (ECOP) chair (3^rd row, 5^th from left); Mr. Serge Ortiz-Luis, ECOP president (3^rd row, 7^th from left) and Amb. Donald Dee, PCCI Chairman Emeritus.